Ryan Higa, better known as Nigahiga for his YouTube channel of the same name, is an American YouTube personality of Japanese origin.

The channel was created in 2006 by Higa and his friend Sean Fujiyoshi, who started by posting videos of themselves lip-syncing to songs of famous singers. They soon shifted to comic videos and the series of ‘How to be’ videos on so-called ‘tips’ to become a ninja, gangster or nerd became very popular with his fans. A natural comedian, Higa produces, directs, writes for, and acts in his videos which often feature guest appearances